Building a Highly Aesthetic, Multilingual Property Management Website
Client Overview
Nativo Stay is no ordinary property rental company. They specialize in the kind of jaw-dropping, Instagram-worthy homes across Italy that make you want to pack your bags and move in immediately. Their brand is all about luxury, and they needed a website that made you feel that same sense of elegance while making it easy for visitors to browse, book, and fall in love with their properties. With a growing audience of both Italian locals and international travelers, the site also had to handle two languages without breaking a sweat.
Project Goal
Nativo Stay needed a website that didn’t just show properties; it needed to sell a lifestyle. The goal? Build a custom WordPress site from scratch that could manage their gorgeous property listings, handle a sleek user experience in both Italian and English, and work seamlessly across all devices. On the backend, the client needed an easy-to-use Property Management System (PMS) to manage listings and ensure the most luxurious properties got top billing on the site.
Oh, and everything needed to be fast—like, “no time to wait, I’m booking a villa in Tuscany” fast.
Approach
Our approach was grounded in three key priorities: delivering a visually compelling experience, building a robust property management system, and ensuring seamless multilingual functionality for a global audience. We collaborated closely with Nativo Stay’s design and management teams to capture the high-end aesthetic they envisioned, while also focusing on a smooth, intuitive user experience across both desktop and mobile platforms.
Key steps in the process included:
- Custom WordPress Theme Development: Building the theme from scratch to ensure full customization and control over the look, feel, and performance of the website. Because when you need something to look this good, templates won’t cut it.
- Multilingual Integration: Creating an effortless switch between Italian and English versions of the site, while ensuring all elements—content, forms, and user interfaces—were accurately translated.
- Property Management System (PMS): Developing a backend system that allowed the Nativo Stay team to manage properties, set display priorities, and track inquiries efficiently.
- Real-Time Data Integration: Integrating Google Spreadsheets to capture form submissions in real time, making lead management easier.
- Mobile Responsiveness: Optimizing the entire site to deliver a smooth, fast experience on mobile devices.
Tools
Figma
HTML
CSS
Javascript
WordPress
Solution
We delivered a custom WordPress solution tailored to Nativo Stay’s needs, combining stunning visuals with powerful functionality. Key features included:
- Custom WordPress Theme & Design:
We crafted a completely custom WordPress theme that was as sleek and sophisticated as the properties Nativo Stay represents. High-end visuals, intuitive navigation, and mobile responsiveness were non-negotiable—and we nailed it. The website feels like luxury, from the fonts to the imagery, and visitors can easily browse through properties without a single moment of friction. - Multilingual Support (Italian & English):
Switching between languages? Effortless. The site was fully equipped to handle both Italian and English, making sure everything—from the property descriptions to the booking forms—flowed just as beautifully in either language. No awkward translations, no broken layouts—just smooth, intuitive browsing for everyone. - Property Management System (PMS):
Nativo Stay’s team needed control over their listings, and they got it. We developed a custom Property Management System built into the admin dashboard, letting them prioritize which properties to highlight, update listings, and manage inquiries with a few clicks. On the front-end, properties could be filtered and sorted by user preferences (because we all like choices), giving visitors the ability to find their dream rental easily. - Custom Filters and Sorting Options:
We built custom filters that make searching for the perfect property easier than ever. Whether users are looking for a romantic villa for two or a family-friendly retreat, the filtering system ensures they find exactly what they need—without endless scrolling. - Google Maps Customization:
We didn’t just embed Google Maps and call it a day. We customized the Google Maps UI to match the website’s sophisticated look and feel. Now, visitors can view properties directly on the map and select locations that catch their eye, with a seamless experience that keeps the luxury vibe intact. - Google Sheets Integration for Lead Management:
Say goodbye to the clunky CRM. We integrated Google Spreadsheets with the property inquiry forms, so any lead submission was instantly added to a real-time database. This way, Nativo Stay’s team could access and track leads without missing a beat (or a potential booking). - Speed Optimization & Mobile-First Design:
Speed and mobile performance were key. We optimized the site to load faster than you can say “Ciao” on both desktop and mobile. With speed optimization techniques and a fully mobile-responsive design, visitors get a seamless experience, whether they’re viewing on a 5-inch screen or a widescreen monitor. - Internal Data Flow Customization:
Behind the scenes, we ensured that data flowed seamlessly between the various parts of the site. From page-to-page navigation to personalized property recommendations, everything was built to work like a well-oiled machine—without users even noticing.
The Impact
The new Nativo Stay website doesn’t just look good—it works like a dream. Visitors can easily switch between languages, search for properties with custom filters, and browse listings effortlessly across all devices. The backend PMS gives the team full control over their property listings, while Google Spreadsheets integration ensures real-time lead tracking. And whether users are scrolling through properties on their phones or laptops, the site loads fast and looks stunning.
In short? Nativo Stay’s digital experience now matches the elegance of their properties, and the whole platform runs as smoothly as their finest Italian olive oil.
